As a woman entrepreneur, how do you sell your product or business idea AND sell yourself as a female founder? GOOD QUESTION.


That’s exactly what we’ll be tackling at the 6th annual Women in Entrepreneurship Conference. Join us on February 21 as we explore and discuss all-things selling—selling both our companies and ourselves as women entrepreneurs.

6th Annual WE* Conference

Thursday, February 21

11:30 am - 7 pm

Carlson School of Management


11:30 Networking

12:00 Registration Opens

1:00 Program Welcome & Kickoff

1:15 Opening Keynote

2:00 Breakout Sessions

4:00 Happy Hour

5:00 Pitchfest

7:00 Wrap Up

Speakers & sessions


Introducing our Opening Keynote Speaker

Amy Noble Seitz

We’re thrilled to announce our keynote speaker—Amy Noble Seitz, Founder and CEO of Exhibits Development Group. EDG creates, manages and helps fund traveling museum exhibits around the world. From starting her business plan and shopping around for investors in 2006 to opening up a second office in Washington, D.C. in 2008—EDG has grown quickly and sustainably with Amy at the helm. We’re excited to hear about her journey and what it took to get there.  

Breakout Sessions

This year our breakout sessions will have three tracks—selling, negotiation and getting paid. There are topics in each track suitable for both early and seasoned entrepreneurs. Check out the full session descriptions below:


Make the First Sale. Learn how other entrepreneurs discovered their customers, got that first "yes" and what it took to get there. Speakers: Stine Aasland of Nordic Waffles, Margi Scott of Take 12, Amy Brown and Heidi Andermack of Chow Girls Catering

When You're Ready to Hire Salespeople. Master the art of training and trusting others when your company is too big to do it all yourself. Speakers: Abby Hoeschler of Key Log Rolling, Heather Manley of Crooked Water Spirits, Pat & Tessa Webber of Tess & Tricia Jewelry

Negotiate Like a Boss. Discuss strategies to get the best outcomes for yourself and your company. Speaker: Elizabeth Meyer of EMpower Equity Partners

You're the CEO: Creating Incentives & Structure to Grow. Learn how to divide ownership and equity among co-founders and early employees. Speakers: Pam York and Sara Russick of Capita3

Where to Start Early Funding Sources. Whether you've never raised money before or are currently struggling to find funding, our panelists will share their first-hand experiences. Speakers: Bethany Iverson of The Coven Amanda Heyman of Starting 11, Alyssa Boswell of Turing Tumble

The Big Sale. Hear the inspiring story of Lee Jones of Rebiotix - before probiotics and gut health were part of the mainstream wellness scene, Lee built a company that uses the human microbiome to revolutionize the treatment of challenging diseases. Last year she sold the company she built, and will share what it was like to make those big decisions.

Connect Before The Conference Kicks Off

Starting and running a business can be exhausting! But a successful networking event can boost your energy and help you to return to your biz with renewed confidence and refreshed with newly-acquired skills, ideas, and business relationships.

Before the WE* Conference officially kicks off, join us for our networking event to meet other women entrepreneurs, chat with established business leaders, and discover the power of #womensupportingwomen. And did we mention lunch is provided?

Join us to meet:

  • Beth Meyer with EMpower Equity Partners

  • Alex Steinman with The Coven

  • Jeff Ochs with Venn Foundation

  • Elizabeth Sherry and Nicole Hanger with MN Chamber of Commerce

  • Carrie Moore with WomenVenture

  • Danielle Steer with Lunar Startups

  • Sarah Miller with MN DEED

  • Julie Burton with ModernWell

sponsorship opportunities

The WE* Conference is all made possible thanks to the generous contributions of our sponsors, and there are still a few sponsor spots left! Show your support for women-led startups in MN—shoot us an email at if you’re interested!